After a 3-year profession break in Riyadh, Saudi Arabia, following her husband’s job switch there, Nadia returned to the hectic company life in KL to work as an in-house authorized counsel. Quickly after, she was hit with lethargy and anxiousness over work.
Worse, her husband, who was additionally again in Malaysia, later examined optimistic for COVID-19, and she or he now needed to juggle WFH whereas caring for a member of the family beneath quarantine.
That’s when she figured she wanted to devour one thing that might increase her power ranges and her husband’s immunity concurrently. “I did analysis on wellness pictures, consumed them every day and felt they did an awesome distinction to our our bodies. We did R&D on the product, in addition to examined and verified it with our household and mates,” she shared with Vulcan Submit.
“These are the sequence of occasions that sparked the concept earlier than I made a decision to pursue Value-A-SHOT! professionally.”
Becoming a member of The Wellness Business
Via her Instagram enterprise, Nadia makes and sells chilly pressed juices that are available in little 30ml bottles meant to be downed as pictures very first thing within the morning. Its primary elements are turmeric, lemon, orange juice, ginger, in addition to honey.
To make the price of deliveries by means of third-party couriers value it, the product is bought in half a dozen batches:
- RM30 for six bottles (1-week consumption),
- RM59 for 12 bottles (2-week consumption).
Based on Nadia, wellness and well being could be an elitist trade. Wanting her product to be accessible and reasonably priced to all ranges of society, she believes Value-A-SHOT! is priced pretty for long-term consumption.
Nonetheless, Nadia’s isn’t the one model promoting turmeric ginger drinks domestically. There’s one other known as Jiang Yeah Yeah (Grandpa Ginger) whose 750ml beverage retails for RM128 every.
Doing the maths, plainly each are priced inside an analogous vary, the place shopping for two dozen Value-A-SHOT! bottles would get you 720ml for RM118.
The immunity boosters I’m most accustomed to come within the type of dietary supplements, that are plentiful. Buying dietary supplements can value roughly RM130 for 120 capsules, making it about RM1 per capsule, which may last as long as 4 months if 1 is taken per day.
From what I reckon although, the place Nadia’s enterprise stands out is within the technique her merchandise are consumed, to not point out its branding. Take into consideration the jokes you would crack about downing a shot earlier than clocking in at work each morning—for well being.
Even Nadia isn’t attempting to compete with the complement trade, telling Vulcan Submit, “We respect and perceive that the group has totally different tastes and preferences. Some might take pleasure in it in type of dietary supplements and a few might take pleasure in it in type of extremely concentrated juices.”
“However, our staff believes there’s at all times one thing for everybody as a result of the target stays the identical, to keep up wellness and well being.”
The Numbers Don’t Lie
The authorized counsel-cum-entrepreneur additionally has a buyer base to point out for the demand for her turmeric pictures. Inside her first month of beginning the enterprise, Value-A-SHOT! had bought over 2,000 bottles (about 333 half-dozen orders) with 85% of them being returning clients.
For now, her juices are made-to-order in batches by means of her sluggish juicer at house.
One of many largest challenges she confronted, other than balancing a full-time job, was getting the fitting fruits which might be depending on the seasons. It is because totally different species of them would possibly change the style of her product, sacrificing its high quality management.
One other got here within the type of anxiousness, worrying about whether or not clients even needed her product within the first place. Nonetheless, Nadia was grateful for hr luck and her supportive entrepreneurial mates who would advocate her merchandise to their very own clientele.
She chimed, “Additionally when the client base is rising so shortly, there’s little time to dwell on the doubt. More often than not, we simply courageous it!”
Within the brief time period, Nadia will probably be growing new flavours for her immunity pictures, even attempting out recipes involving greens, which can be unfamiliar to the market. “The long-term purpose is to have our first kiosk open after our second 12 months of enterprise, if not sooner,” she stated along with her fingers crossed.
- You possibly can be taught extra about Value-A-SHOT! right here.
- You possibly can examine different Malaysian startups we’ve coated right here.
Function Picture Credit score: Nadia, founding father of Value-A-SHOT!