‘Hug a Cow Day’: How India’s plan to rename Valentine’s failed


For hundreds of years, cows have been thought-about sacred by IndiaThe bulk Hindu inhabitants, an emblem of each Earth and the divine.

The truth is, the animals are so revered that authorities had deliberate to rename this Valentine’s Day “Cow Hug Day” within the hope that the transfer would enhance residents’ “emotional wealth” and provides a blow to native heritage over what is taken into account a western. tradition import.

However the measure seems to have backfired and was dropped after it sparked a deluge of Web memes, cartoons and jokes by TV hosts concerning the significance of consent.

The declaration of February 14 as “Cow Hug Day” had are available a assertion Monday from the Animal Welfare Board of India, which referred to as cows the “spine of Indian tradition and rural financial system.”

The cow is “the giver of all, offering riches to mankind” on account of its “nourishing nature,” mentioned the company, a statutory physique that advises India’s Ministry of Fisheries, Animal Husbandry and Dairy.

He mentioned the push to hug the cows was a part of an effort to advertise Hindu “Vedic” or sacred traditions, which he says have been eroded by Western affect.

“Vedic traditions are nearly on the verge of extinction because of the progress of (Western) tradition over time,” the assertion mentioned. “The dazzle of Western civilization has made our bodily tradition and heritage nearly forgotten.”

However every week after the announcement, after days of mockery and mock on-line, the thought seems to have been scrapped.

For days, the media have been mocking the federal government’s plan, posting satirical cartoons exhibiting cows working away from males in love, whereas netizens have reveled in posting movies of violent encounters between beast and man.

A presenter from one in all India’s main English-language information channels, NDTV, was even filmed making an attempt to hug a number of cows, which appeared to berate his advances.

“Consent is vital,” he joked through the section.

This isn’t the primary time the federal government has brought about a stir with its insurance policies in direction of cows, whose slaughter or consumption is taken into account a sin by many Hindus, who make up round 80% of India’s 1.3 billion individuals.

The sale and slaughter of the animal is prohibited in a lot of the nation and the animals usually roam free on the streets and roads trying emaciated, the place motorists have to be cautious to not run over them.

In 2019, the Ministry of Fisheries, Animal Husbandry and Dairy created an company for the safety of cows, often called Rashtriya Kamdhenu Aayog (RKA).

Hindu devotees offer prayers to a cow during the Gopal Ashtami festival, in Amritsar, Punjab, on November 11, 2021.

Two years later, the RKA was pressured to indefinitely postpone a nationwide “cow science” examination after the curriculum drew widespread criticism for its unscientific claims concerning the animal.

Amongst a number of unproven claims, the 54-page examination examine information claims that large-scale slaughterhouse exercise causes main earthquakes, suggesting that the ache emitted from mass slaughter might generate sufficient stress to set off a seismic response. .

With out offering proof, it additionally acknowledged that native (Indian) cows produce the very best quality of milk, in comparison with “unique cows”.

Following Prime Minister Narendra Modi’s rise to energy in 2014 on a wave of Hindu nationalism, the animal has additionally develop into more and more politicized.

Modi’s Bharatiya Janata Celebration (BJP) is strongly aligned with conservative Hindu traditions and critics say cow worship has been used as a instrument to intimidate, harass and even kill Muslimswhom they accuse in some circumstances of disrespecting animals.

In response to Human Rights Watch, the crimes of cow watchers in India have been ignored or coated up by authorities since Modi took workplace.

Through the 2014 election marketing campaign, Modi vowed to finish a “pink revolution,” a phrase he used to explain the slaughter of cattle.

Different BJP lawmakers have gone a step additional.

“I promised that I’d break the arms and legs of those that don’t think about cows as their mom and kill them,” Vikram Saini, a Uttar Pradesh state lawmaker, mentioned at an occasion in March 2017.

The remarks sparked protests within the nation the place violence in opposition to girls and minorities is frequent information. Critics say there are double requirements inside the authorities, and they argue that the BJP isn’t doing sufficient to guard susceptible teams.

In 2017, a sequence of photographs by photographer and activist Sujatro Ghosh depicting Indian girls carrying cow masks went viral on social media. The sequence of photos was supposed to signify a society by which cows are valued greater than girls.

Chatting with reporters about “Cow Hug Day” on Thursday, earlier than it was cancelled, BJP lawmaker Giriraj Singh mentioned “the federal government has made an excellent determination.”

“Cows have to be hugged,” he mentioned. “We must always love and hug the cow.”

Related Articles

Back to top button